On the fast track to startup success, a car speeding through a crosswalk jeopardized everything she’d built in a split second.

Full Description

Constantly battling life-altering trauma, PTSD, a traumatic brain injury, and the cutthroat fashion industry, Just Bones Boardwear founder Jennifer Berk Weisman refused to let the accident define her and steal her identity.

She had to do more than reinvent the boardshort. She had to reinvent herself.

On her journey from stay-at-home mom to an innovative entrepreneur surviving unexpected adversity, Jennifer conquered every obstacle with a fierce determination to succeed. More than fluff, fabric, and fashion, Sink or Swimwear shares the powerful true story of recovery, hope, and resilience that will inspire you to channel your own inner strength to overcome trauma or chase your entrepreneur dreams.


  • How unexpected situations can spark million-dollar ideas.
  • Shocking complications in the pursuit of business goals: trademark lawsuits; wire fraud and cyber crime; and production pitfalls.
  • An insider tell-all of photo shoots, fashion shows and industry parties.
  • Coping strategies to help you balance work, family and stress with a TBI, PTSD, and persistent physical problems.
  • The relationships that better you and your business — and those that don’t.

A memoir of hope and motivation for every entrepreneur or trauma survivor, this book will empower you to reach for the stars even when facing the greatest adversity – because no obstacle is too great to conquer.

#truestory #trademark #memoir


"I met Jennifer Berk Weisman at Surf Expo, one of her first trade show events. I was immediately struck with her drive and ingenuity to create a new boardshort brand in a world of old school surfing brands. Her boardshort idea found a niche that the other brands hadn’t considered was even a need that should be met, and with no expertise in the apparel or swimwear industry, Jennifer created designs and started a company from the ground up. On the surface, that alone makes it an incredible entrepreneurial story, but then you she gives you a peek “behind the curtain” to the personal and professional challenges she faced along the way. Jennifer shows just what can be accomplished if you truly never take no for an answer, no matter how many times you hear it, and how many roadblocks arise. If you truly believe in yourself and your idea, nothing will stop you."

– Kathy Wilkie
Sr. Buyer Relations Manager, Surf Expo

#design #apparelbusiness